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Art Director / Designer - Narain Kota
Agency - Yonge & Eist
Social Media Campaign
The Problem
As camera technology rapidly evolves, many photographers and hobbyists are stuck with outdated gear. They might not realize just how much their
old camera is holding them back
The Big Idea
"Trade In, Trade Up" – A series of short, impactful social media videos that use humor and relatable visuals to highlight common camera frustrations.
The Insight
People adapt to their camera’s flaws over time compensating for bad features rather than recognizing it’s time for an upgrade. Sometimes, they need a clear reminder that their gear is past its prime.
The Final Execution
Website Banners
Other Work
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