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Art Director / Designer - Narain Kota | Copywriter - Siddhi More
Out Of Home Ad Campaign
The Problem
Pringles isn't the snack of choice for most young people.
The Big Idea
Taste That Tingles
The Insight
4 in 5 people have had Pringles in the last 6 months and consider it to be an occasion-led snack. Pringles is not just a snack but an experience, the fullness of flavor as you take all of your senses for a ride.
Executions
An Out Of Home Ad campaign that is not only meant for seeing but also smell and hear. The billboards are equipped with technology that can detect passers by and produce the scent and sound of Pringles.
Social Media Adapts
Other Work
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