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Art Director - Narain Kota     |     Copywriter - Siddhi More

Out Of Home Ad Campaign 

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The Problem

Pringles isn't the snack of choice for most young people.

The Big Idea

Taste That Tingles

The Insight

4 in 5 people have had Pringles in the last 6 months and consider it to be an occasion-led snack. Pringles is not just a snack but an experience, the fullness of flavor as you take all of your senses for a ride.

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Executions

An Out Of Home Ad campaign that is not only meant for seeing but also smell and hear. The billboards are equipped with technology that can detect passers by and produce the scent and sound of Pringles.

Social Media Adapts

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Other Work

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