Art Director - Narain Kota | Copywriter - Narain Kota
Activation, Packaging Design & Out Of Home
The Problem
With a growing number of people experiencing a decline in their mental health, society is becoming better equipped to respond to our needs. However, the stigma around mental illness and seeking help remains.
The Big Idea
New reversible photochromic packaging that turns
colorful when exposed to sun light, revealing a positive
quote that is smile inducing.
The Insight
Mental health issues among teens and young adults are pervasive, impacting their well-being and daily lives. Stepping outdoors and soaking in the sun can offer a simple yet effective way to lift spirits. Sunlight triggers the release of serotonin, the "feel-good" hormone
Case Study Video
Skittles wants to erase the stigma by creating an awareness
campaign around mental health.
The Final Execution
The Out Of Home
Billboard that reveals a positive and colorful quote during the day.
