Art Director - Narain Kota | Copywriter - Siddhi More
Social Media, Out Of Home & Experiential
Sapsucker x Humber College Live Client Brief
The Problem
To bring to life Sapsucker’s brand philosophy and tagline TAP INTO SAP through an integrated summer marketing campaign; focusing on organic messaging and brand awareness
The Big Idea
We’re reminding consumers that it’s not the flavour that adds sweetness to your life. It’s the wholesome, fleeting moments that make each day better.
Our brand is not only naturally derived, but is derived from ‘The Original Sweetness Of Life’
The Insight
Psychological stress or low serotonin levels can trigger a craving for some sweetness, or rather sugary foods.
But there’s another way to consume natural sweetness instead of artificially sweetened food products.
The Social Media Execution
The Out Of Home Execution
Summer With Sapsucker
The Sap Tap: A food truck that offers Sapsucker flavours as it goes around the city to help people quench their thirst in summer.
Summer Fest: Curated small-scale fests in popular parks around the city for people to unwind; lit with fairy lights, miniature arcade games, and buskers.
Additional: Wood table engravings in parks, Marketing standees for each flavour and Personalised sustainable cups as free brand merch.
